How to Connect Your Blog and Ezine

Suzanne Falter-Barnes has a timely (for me) entry on The Tender Relationship Between Ezines and Blogs. This has definitely been an issue for me. I’ve noticed that as I’ve focused more of my time and energy into this blog, my attention on my email list has slipped. And that’s not a good thing.

For the past few months I’ve been posting my ezine feature article here and I’ve been pretty good about encouraging my ezine readers to come on over here to leave comments about the article. But I have not been as proactive at encouraging my blog readers to sign up for the Evolving Times ezine (along with the other benefits).

Suzanne’s entry definitely gave me some food for thought. For instance, the home page of her blog has a pinned, above the fold subscription form for her ezine. Definitely not subtle, and I bet, quite effective!

You can bet that I’ll be looking to include a signup form for my ezine here as well as other ways to integrate effective cross-fertilization techniques into both the blog and ezine.

I’d love to hear your thoughts on this. Do you run a blog and an ezine? If so, how do you integrate them? Do they work together or are they independent?

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